TECHNICAL ENTREPRENEURSHIP WORKSHOP "PRODUCT TRANSFORMATION & DIGITAL MARKETING WITH AI" SERIES 2: MARKETING WITH AI

Continued with Series 2 of the Technical Entrepreneurship Workshop, which focused on Marketing with AI. This series successfully gathered participants who attended to delve deeper into modern digital marketing strategies driven by artificial intelligence (AI).

Various strategies and practical methods were shared by the guest speaker, Dr. Azlishah, including how AI can assist in understanding customer behavior, designing automated marketing campaigns, and optimizing the use of digital platforms for wider reach. Participants were also given the opportunity to try AI-based marketing applications firsthand, allowing them to see the true potential of this technology in strengthening brands and products.

Location: Startup Center, RICE UTeM-Melaka, Technology Campus

Date: September 11, 2025 (Thursday)